How to create solid ranking reports for SEO clients with RankRanger – Download a Free template!

How to create solid ranking reports for SEO clients with RankRanger – Download a Free template!

Tracking rankings in major search engines is one of the most crucial parts of SEO. Having the capability to see your current Search Engine positions is essential to being able to make intelligent decisions for your website.  If you want to provide accountability to clients as an SEO provider or progress smartly in business you need feedback on the current state of the website.

Throughout the years I’ve tried all kinds of SEO rank checking tools in an attempt to find a tool which could suit my needs as an SEO provider. Unfortunately for several years I simply had to input them manually with an excel sheet once a month. When I look back and consider the tools I have at my disposal now, this is a ridiculous prospect and I can’t ever imagine how I tracked them manually.

The industry has been lacking an intelligent, accurate and well presented website tracking service

It was only a couple of years ago that I finally found a service which could provide the data in a manner that I could present to clients while remaining completely accurate.

As an SEO provider

I needed to be able to hand over a document to clients every month which broke down in detail, all of the rankings and progression that has been made during the month. Clients need to know what they are paying for and in order for them to feel confident in your work you have to show professionalism and detailed reports.

As an affiliate marketer

I needed to be able to look at rankings on a daily basis and manage the SEO and linkbuilding of my affiliate sites so that I always understand exactly where my business is at and have a full spectrum of data at my disposal to analyze and judge my next move.

In my opinion, Rank Ranger is the only rank tracking service to tick all of the boxes and combine accurate rank tracking with user metrics and linkbuilding data in a user friendly interface

I found to be the service which provided complete accuracy in rank checking and understood the needs of both affiliate marketers as well as SEO providers. I’ve been using RankRanger for about two years now and over that time they’ve continued to expand their data to now include a huge variety of metrics such as Ahrefs data, Majestic SEO data, Moz rank, Alexa rank, several search engines and more, this doesn’t even scratch the surface.

Being able to provide such a plethora of data is excellent for all types of SEOs, but being able to collate the data into custom white label reports which can be automated and emailed each month is the complete icing on the cake and saves me hours of time creating end of month reports for SEO clients.

How to create a solid SEO report

RankRanger gives you the ability to select different types of data such as backlinks, monthly ranking progress and graphs to present in reports. You can chop and change the reports as you see fit.

As a freebie to readers I’m giving away my own SEO report template I use for client reports in RankRanger

Feel free to copy it to your own RankRanger account and use it for your own purposes, whether that be to automatically email yourself monthly/weekly reports for your own websites or to email clients as progress reports.

In Rank Ranger you can change any part of the report and the data it displays, but this is a brief run through of how I set out my ranking reports. I try to keep the data simplified and not overwhelm the client while explaining parts of the report which may provide some confusion.

Here are the important aspects of the report which you will also see in the downloadable PDF template. The feedback from clients has been very good for these reports and if we want to change or add any new data in the future Rank Ranger gives us the ability to do this.

In the example screenshots below I’ve had to use one of the thirty five newly tracked Blackhat websites so the data is minimal(a week or two) and the report does not look its best, however I can assure you that once you have a couple of months worth of data the reports will show a lot of good information which looks well presented to the client.

This is the basic structure of my reports which I created myself, you can use this structure to create your own reports in the “White label reports” section of RankRanger, if you need any help email me or leave a comment.

Cover page

Rank Ranger allows you to create your own cover page using HTML as well as upload your own images. I currently use the standard report cover but i’m hoping to style it up soon.

rank ranger seo report cover image

Rankings Summary

Below is a summary of ranking changes compared to last month. Under “Rank” you can see our current ranking, under “Monthly” the Green or Red text showns ranking changes and in the brackets you can see what the previous rankings were before the changes(last months rankings).

rankings summary seo report

Daily ranking position graph for the month

A graph detailing the daily movements of our target keywords throughout the month.

Rank Graph screenshot from seo report


The chart below shows the increase in backlinks over the previous six months. The number of backlinks a website has is a sign of how strong it is. An increase in backlinks shows that backlinks have been created.


Indexed Pages

This chart shows how many of our website’s pages are indexed in Google’s search engine. A higher number is generally better.

indexed pages screenshot from report

Competitor performance analysis

A comparison of our competitors in Google. The left column shows which website and the column “Top 10” shows how many of the keywords we target are in the top 10 positions for that particular website. The other columns are the same but show positions further down the rankings. The last column is a score given based on the site’s performance.

competitor performance analysis

Competitor strength analysis

The columns in this table display various backlink information about our competitors which can indicate the strength of their website.

  • “PR” is PageRank, a measure of strength provided by Google. High is better.
  • “Pages” is indexed pages in Google.
  • “Backlinks” is total number of links pointing to the site.
  • “Alexa Rank” is a score given to websites based on estimated traffic. Lower is better.
  • “Dmoz listings” is the amount of listings in the dmoz directory(most prominent directory online)

comptetitor strength analysis

Monthly Traffic stats

Traffic stats detailing how many people visited the site and how they reacted. “Bounce” rate is how many people left the page without taking any actions, the lower the bounce rate the better. “Top traffic” indicates where the traffic comes from, concerning keywords or direct traffic.

monthly traffic stats screenshot from seo report

Top Traffic

The top keywords which were used to reach the site. This gives us an idea of what users are typing to reach our site.

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Agent Blackhat
Written by Agent Blackhat

I am Agent Blackhat, I'm an internet marketing fanatic and I'm always honest with my opinions. Let me know if you enjoy my blog!

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