Understanding the current state of Google’s SERPs

Understanding the current state of Google’s SERPs

Up until just after the Caffeine update in 2009, launching a new website with the intention of gaining organic traffic was a difficult, but relatively simple exercise of creating the strongest website in your niche. It was a linear but very competitive climb to the top which often resulted in the sites with the most/best links hitting the top five positions in SERPS. The state of the SERPS was stable but in direct conflict with Google's anti-spam and PageRank manipulation [...]

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