This is what happens when you bait Matt Cutts into an attack

This is what happens when you bait Matt Cutts into an attack

As a prologue, this post is about discovering the true depths that Google will go to, about learning how their current capabilities and the reach Google spam team have currently. Having Matt Cutts target me directly, we got an insight into just how far the Google spam team will go once you're targeted. Later in the post I look at ways to protect our sites from an attack in the future and remain anonymous, these are things we will have [...]

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A Blackhatter’s Manifesto – By CCarter

A Blackhatter’s Manifesto – By CCarter

My existence pre-dates your comprehension of the digital world. I was in the murky darkness that was created before there was a Google, when Yahoo was still a young pup, and AOL WAS the internet. The younger generation refer to those of us that existed in the 'before times' as Ancients. We know the true ways of the internet, we know it's vastness, it's capabilities and it's potential. We've seen brands, web properties, and even search engines come and go. Every [...]

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This is what happened to 18 blackhat sites after Penguin 2.0

This is what happened to 18 blackhat sites after Penguin 2.0

According to Matt Cutts there was a data refresh and update to Penguin which Google is now internally referring to as Penguin 2.0. This new iteration Google admitted in a February webmaster hangout video that Penguin runs more regularly than stated, I believe it runs every one to two months judging by some of the videos from Google and events they speak at. You can find Matt Cutts post here. So what does this mean for SEO? Well first we should look [...]

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Understanding the current state of Google’s SERPs

Understanding the current state of Google’s SERPs

Up until just after the Caffeine update in 2009, launching a new website with the intention of gaining organic traffic was a difficult, but relatively simple exercise of creating the strongest website in your niche. It was a linear but very competitive climb to the top which often resulted in the sites with the most/best links hitting the top five positions in SERPS. The state of the SERPS was stable but in direct conflict with Google's anti-spam and PageRank manipulation [...]

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