This is what happened to 18 blackhat sites after Penguin 2.0

This is what happened to 18 blackhat sites after Penguin 2.0

According to Matt Cutts there was a data refresh and update to Penguin which Google is now internally referring to as Penguin 2.0. This new iteration Google admitted in a February webmaster hangout video that Penguin runs more regularly than stated, I believe it runs every one to two months judging by some of the videos from Google and events they speak at. You can find Matt Cutts post here. So what does this mean for SEO? Well first we should look [...]

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Understanding the current state of Google’s SERPs

Understanding the current state of Google’s SERPs

Up until just after the Caffeine update in 2009, launching a new website with the intention of gaining organic traffic was a difficult, but relatively simple exercise of creating the strongest website in your niche. It was a linear but very competitive climb to the top which often resulted in the sites with the most/best links hitting the top five positions in SERPS. The state of the SERPS was stable but in direct conflict with Google's anti-spam and PageRank manipulation [...]

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