A website which has continued to elude me in discovering its ability to rank so well is pill.adipexcart.com. I’ve been tracking this particular site in RankRanger since May 2013 and surprisingly it continues to rank for extremely hard keywords even today. Why surprisingly? Well because it ranks with pure spam of course and engages in some very dubious behaviour.
It’s not simply the fact that it ranks highly, it is the continued longevity of its ranking despite many glaring flaws which would usually see a site dropped like a stone in today’s climate. While many of the sites I’ve been tracking have dropped out of Google this site continues to dodge penalties and rank extremely well for golden keywords such as;
Despite having one of the most spammy link profiles it is ranking top 10 for “diet pills”, “weight loss pills” and “adipex”, each keyword is listed at a 50k monthly search volume keyword. The fact that they have done this with seemingly spam and remain in the top 10 for so long is a testament to the owner of this site. They are either extremely lucky or their tactics are very good and remain unnoticed. However I did notice a warning from Google recently.
The first thing to notice when running it through MajesticSEO is that the root domain holds all the links and forwards to the subdomain which ranks in Google. So the question is, was the main site penalized at any point? It could simply be that they are forwarding the domain for relevancy but I don’t feel that relevancy would be enough reason alone to do this.
Want to be the first to discover techniques like this? Then join the Blackhat Mastermind Forum! Click here for The Blackhat Mastermind ForumAccording to wayback machine, up until June 2012 the site was parked, then the owner begun uploading content,
On the 8th of Sept 2012 the main domain began redirecting to the buy.adipexcart.com subdomain which you can see here web.archive.org/web/20120908174042/http://buy.adipexcart.com/
It seems that every 1-2 months the main domain redirects to a new subdomain.
A good question is whether the owner of the site is redirecting because of a penalty, or they redirect in anticipation of a penalty, so they avoid it before it hits somehow.
They are definitely redirecting for a reason, but as to the exact specifics of why they do this(how exactly it helps rankings), I’m still clutching at straws.
Some possibilities for why the owner does this;
- Avoiding penalties or bypassing penalties
- Maybe this builds more ranking power through adding so many 301ed subdomains.
- Building powerful domain relevancy over time, however the “info” and “try” debunk this theory somewhat.
Judging by how often they have changed, the next month we may see another change.
Only in the past few days has the site begun to drop slightly and I wonder at which point the site owner will switch to a new subdomain. I’d like to see it in action to see how it affects the site’s ranking and what steps the owner is actually taking.
You can see that for months on end the site has continued to rank. Often a penalty is seen on a page basis. I often find that when I get a penalty, it is the homepage which refuses to rank, what if this site somehow avoids the penalty by 301ing to a subdomain? Just food for thought.
Some serious linkbuilding started around early August and added another 1,400 referring domains pushing the most recent total to 3,400. I can’t be sure if this was the owner as the anchor text seems a it strange, could this whole thing be a case of negative SEO? Maybe the site continues to rank because they add the spam backlinks to their disavow file and it actually works.
It is an interesting case study i’ve not been able to get to the bottom of and I’d love some input and thought from others in the industry.