One blackhat site to rule them all? A blackhat website that continues to rank through Google’s penalties

One blackhat site to rule them all? A blackhat website that continues to rank through Google’s penalties

A website which has continued to elude me in discovering its ability to rank so well is pill.adipexcart.com. I’ve been tracking this particular site in RankRanger since May 2013 and surprisingly it continues to rank for extremely hard keywords even today. Why surprisingly? Well because it ranks with pure spam of course and engages in some very dubious behaviour.

It’s not simply the fact that it ranks highly, it is the continued longevity of its ranking despite many glaring flaws which would usually see a site dropped like a stone in today’s climate. While many of the sites I’ve been tracking have dropped out of Google this site continues to dodge penalties and rank extremely well for golden keywords such as;

 

incredible rankings

Despite having one of the most spammy link profiles it is ranking top 10 for “diet pills”, “weight loss pills” and “adipex”, each keyword is listed at a 50k monthly search volume keyword. The fact that they have done this with seemingly spam and remain in the top 10 for so long is a testament to the owner of this site. They are either extremely lucky or their tactics are very good and remain unnoticed. However I did notice a warning from Google recently. compromised

The first thing to notice when running it through MajesticSEO is that the root domain holds all the links and forwards to the subdomain which ranks in Google. So the question is, was the main site penalized at any point? It could simply be that they are forwarding the domain for relevancy but I don’t feel that relevancy would be enough reason alone to do this.

 

 

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According to wayback machine, up until June 2012 the site was parked, then the owner begun uploading content,

On the 8th of Sept 2012 the main domain began redirecting to the buy.adipexcart.com subdomain which you can see here web.archive.org/web/20120908174042/http://buy.adipexcart.com/

It seems that every 1-2 months the main domain redirects to a new subdomain.

buy.adipexcart.com
try.adipexcart.com
info.adipexcart.com
pill.adipexcart.com

A good question is whether the owner of the site is redirecting because of a penalty, or they redirect in anticipation of a penalty, so they avoid it before it hits somehow.

They are definitely redirecting for a reason, but as to the exact specifics of why they do this(how exactly it helps rankings), I’m still clutching at straws.

Some possibilities for why the owner does this;

  1. Avoiding penalties or bypassing penalties
  2. Maybe this builds more ranking power through adding so many 301ed subdomains.
  3. Building powerful domain relevancy over time, however the “info” and “try” debunk this theory somewhat.

Judging by how often they have changed, the next month we may see another change.

Only in the past few days has the site begun to drop slightly and I wonder at which point the site owner will switch to a new subdomain. I’d like to see it in action to see how it affects the site’s ranking and what steps the owner is actually taking.

 

pilladipexcar graph

 

You can see that for months on end the site has continued to rank. Often a penalty is seen on a page basis. I often find that when I get a penalty, it is the homepage which refuses to rank, what if this site somehow avoids the penalty by 301ing to a subdomain? Just food for thought.

Some serious linkbuilding started around early August and added another 1,400 referring domains pushing the most recent total to 3,400. I can’t be sure if this was the owner as the anchor text seems a it strange, could this whole thing be a case of negative SEO? Maybe the site continues to rank because they add the spam backlinks to their disavow file and it actually works.

It is an interesting case study i’ve not been able to get to the bottom of and I’d love some input and thought from others in the industry.

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Agent Strawberry
Written by Agent Strawberry

I am Agent Strawberry! Follow my adventures in SEO and Internet Marketing. I'm here to make your life easier!

13 Comment responses

  1. Avatar
    August 29, 2013

    I bet this site will disappear from Google in a matter of days!

    Reply

  2. Avatar
    August 29, 2013

    Very interesting to see this, maybe the redirect is due to penalties or as soon as they see a rank drop the create a new sub. Its now on diet.adipexcart.com/ …..

    Site searches
    https://www.google.co.uk/search?num=30&safe=active&q=site%3Apill.adipexcart.com&oq=site%3Apill.adipexcart.com&gs_l=serp.3…1086.1086.0.1247.1.1.0.0.0.0.49.49.1.1.0….0…1c.1.26.serp..1.0.0.VJeJumvPnN4

    This one has the robots.txt still indexed and not redirected.
    https://www.google.co.uk/search?num=30&safe=active&q=site%3Ainfo.adipexcart.com&oq=site%3Ainfo.adipexcart.com&gs_l=serp.3…2790.3500.0.5000.5.5.0.0.0.0.54.257.5.5.0….0…1c.1.26.serp..5.0.0.POy6EgZn5PI

    https://www.google.co.uk/search?num=30&safe=active&q=site%3Atry.adipexcart.com&oq=site%3Atry.adipexcart.com&gs_l=serp.3…2279.2983.0.3158.5.5.0.0.0.0.56.259.5.5.0….0…1c.1.26.serp..5.0.0.-Mx76pnlbT0

    https://www.google.co.uk/search?num=30&safe=active&q=site%3Abuy.adipexcart.com&oq=site%3Abuy.adipexcart.com&gs_l=serp.3…2036.2476.0.2635.4.4.0.0.0.0.51.197.4.4.0….0…1c.1.26.serp..4.0.0.fTFaiUChyJ0

    Would be nice to see what happens with this one,

    This is an interesting one that my friend found.

    Searching payday loans and seeing this site
    bankexperts.co.uk/
    one page
    loads of content
    load of bad links
    majesticseo.com/reports/site-explorer/summary/bankexperts.co.uk?oq=http%3A%2F%2Fwww.bankexperts.co.uk%2F&IndexDataSource=F

    Reply

    • Avatar
      August 29, 2013

      I’ve noticed the many changes and I’ll update this thread tomorrow. I had this this post created some time ago and I only launched it today but things are moving on the site and the owner is obviously executing something. I’ll keep tracking and report more tomorrow.

      Reply

  3. Avatar
    August 29, 2013

    Perhaps the use of redirects is confusing Google, marking it as a new site.

    When we used redirects we noticed that the page that the redirect points to ranks for a few weeks then drops. So there may be a sandbox they they are constantly resetting via the subdomains?

    Reply

  4. Avatar
    August 29, 2013

    Jacob Lakhany of Aberdeen, ND appears to be the owner. Perhaps he’ll be able to tell you…?

    Reply

  5. Avatar
    September 17, 2013

    Hi There,
    I paid for the membership but how do I login after the payment? I never received any email yet.
    cheers

    Reply

    • Avatar
      September 17, 2013

      Shoot me a PM on the forum with your transaction ID please. I was away in Dublin for the past three days and haven’t been able to contact you. I’m back now though.

      Reply

  6. Avatar
    September 17, 2013

    Would you say that this diagram is accurate?
    https://www.dropbox.com/s/6t6zmiqobdp8kji/subdom.png

    Reply

  7. Avatar
    December 18, 2013

    Hi,

    You can rule out your disavow thought. A disavow can take up to 6 months to show impact.

    Gregory Smith

    Reply

  8. Avatar
    December 26, 2013

    The site is no way to be seen now. Any one knows what happen eventually?

    Reply

  9. Avatar
    March 06, 2014

    Its back in the serps with a different sub-domain. Very interesting thanks.

    Reply

  10. Avatar
    May 10, 2014

    yea it’s definitely back with a new subdomain. I’m living in CO so maybe I can track the webmaster down and ask him.

    Reply

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