Over the past 10 years of my online career I’ve seen many methods and opinions come and go. Yet it seems that the same questions crop up after every Google update;
And while working with various companies and contracts these are questions we have to repetitively ask ourselves often in order to stay viable. Businesses and entrepreneurs have a lot invested in their websites, not just money, but time and effort too. When working in the offline SEO world it pays to talk Whitehat to potential clients, distancing yourself from the supposed “wrong way” to work. But Whitehat is expensive, it is time consuming, it doesn’t provide great results and you effectively have to lie to clients and not provide the service you would like to. I’ll save going into detail on that for another post.
So Matt Cutts says your 5-10 year old website which engaged in linkbuilding is violating Google’s T&Cs and you are expecting to have your business wiped off of the online map? Sounds familiar, I’m certain this is not the first post which alerted you to the bullshit of “SEO is dead” so I won’t bother boring you with a lecture on it. If I had my way, I’d do-away with the labels “Blackhat” and “Whitehat” all together as they only serve to suit Google’s purposes. Google uses scare tactics to shape and mould webmasters into following their T&Cs because their algorithm is ineffective and flawed.
So when I think about the labels “Blackhat” and “Whitehat” I see a fabrication created by Google to deceive you. The truth is that Google’s SERPs are controlled by an algorithm which is incredibly ineffective and needs to be backed up with scare tactics. There is no White or Black, there is only “on-page and off-page SEO”, the notion of Blackhat and Whitehat encompasses linkbuilding, SEO and online promotion as a whole.
What the smarter marketers among us are doing is taking a sceptical look at what Matt Cutts says and are treating Google’s search engine as exactly what it is, an algorithm. Google wants you to concentrate on Matt Cutts and their brand, but you should be concentrating on the algorithm and what it does, because once you compare what Matt Cutts says to the actual results of the algorithm you will see a huge disparity.
The fact is, after a Google algorithm update is applied it does not result in the kind of quality SERPs Google says it will.
Whether you are a business owner, an SEO consultant or an entrepreneur you likely feel that SEO is an uphill struggle. Watching videos of Matt Cutts is quite a demoralizing experience when you are simply trying to move forward in the online world. We get sucked into this black-hole of Google’s scare tactics and see no light at the end of the tunnel as they dangle the carrot that doesn’t exist.
Let me ask you a question, would you listen to someone about how not to run your business? Or would you pay attention to what the most successful businesses in your industry are doing?
You can pay attention to Google and what problems may arise for your business, or you could pay attention to the websites that are thriving and the strategies used to rank extremely well through every update.
This is exactly what I’ve been doing and the most shocking part of my research is the amount of websites at the top of Google for million dollar keywords which do not do what Google says and go directly against their T&Cs yet continue to rank well. This only further solidifies the realization that Google is just an algorithm which can be circumvented, think Neo in The Matrix and you get the picture.
Free access to the Agent Blackhat RankRanger account which tracks over 35 blackhat sites
I researched and analyzed six notorious online industries and picked out websites ranking on the first page of Google which directly conflict with Google’s notion of a good website and their T&Cs. Not just to show how ineffective Google is, but to examine how the real successful online businesses are overcoming Google’s updates and making money in the most competitive industries.
Over the course of this year I will analyze how each of these websites reached such a high position and the tactics these marketers are using to achieve their results. We can track the top 10 results for these industries and see how they develop over the next year, including which sites come and go, which remain dominant and how the SERP results evolve over time. The industries tracked are listed in the tabs below.
I searched through the first page of Google for several big keywords and found nine Blackhat sites to track.
I found four sites from a couple of big keywords which seem to be interesting enough to track.
There are some very interesting ranking strategies employed in this industry which I've written about before on BHW forum. I'm tracking seven websites.
There are six websites i'm tracking in this industry. One of the most interesting is a hacked site in the Anime niche which has been ranking on the first page for some time. It would be interesting to see how Google justifies this.
A notorious niche for scams and very spammy untrusted websites, yet we still find strange sites ranking highly. I'm tracking seven websites but there are some very Blackhat techniques at work in this niche which will take time to unravel.
This niche has some extremely strong and well developed website ranking, surprisingly this niche is possibly the most competitive of all as its popularity is astounding. Yet we still find Blackhat sites at work which are interesting to track in such a competitive SERP
How to get free access to the tracking account at Rank Ranger
Access to the Rank Ranger account is free to agentblackhat.com readers and can be used at any time to examine the current rankings. You can access the account through the SERP Watch page which is displayed in the navmenu at the top of the page.
The username will always be the same but the password will change periodically simply because all I ask is that you visit this blog in order to pick up the new password and maybe read a post that interests you. The password will change every time I make a new post.
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Feedback and new site suggestions
If you find any websites in Google which are ranking for a keyword you think they shouldn’t then shoot me an email or leave a comment and I’ll see if we can dissect it in order to find out exactly why it ranks so highly.