A little hack that increases CTR by forcing Google to display review stars in search results

A little hack that increases CTR by forcing Google to display review stars in search results

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This is a neat little trick which will almost definitely boost click-through rates from Google SERPS. I’m not sure how long this will last but it is certainly something I’ve started using so hop on while you can. I recommend using this very sales focussed sites and ecommerce sites.

I tested this trick recently and found it to work extremely well.

Basically all you need to do is add a snippet of code to the footer of the pages on your site that you’d like the review stars to display for. Remember, it will only work for the pages of your site being displayed in Google. So first take a look at the search results for your target keyword and find the page of your site which is being displayed, then place the code in this page. RankRanger can show you which of your inner pages are displayed in Google for your target keywords.

You could also place it on every page but it doesn’t look very good when every page has the same rating.

<div itemscope itemtype="http://schema.org/Product">
   <span itemprop="name">Revitol</span>
   <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating">
     Rated <span itemprop="ratingValue">4.2</span>/5 based on <span itemprop="reviewCount">62</span> reviews
</div>

As you can see in the screenshot below it works, and CTR is definitely up.

google reviews

I’m not as clued up on the recent display changes you can make in Google but CTR is extremely important in order to squeeze out every sale, especially when using the 301 churn and burn redirect technique. Let me know how you do with this.

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Agent Strawberry
Written by Agent Strawberry

I am Agent Strawberry! Follow my adventures in SEO and Internet Marketing. I'm here to make your life easier!

14 Comment responses

  1. Avatar
    July 05, 2013

    This works good for a while before google strips your star rating away. I suppose it’s worth the trouble for BH sites wherein you’r trying to squeeze in maximum ROI

    Reply

  2. Avatar
    July 06, 2013

    Sorry, is this a WH or BH way? I saw GWT also have this function??

    Reply

    • Avatar
      July 06, 2013

      There is nothing BH about this. Its a legit functionality that can be abused to extract maximum mileage.

      Reply

  3. Avatar
    July 08, 2013

    Of course you can use something like commentics and actually add a star rating bit to your website, then get it to updates that bit of code in the footer. That’s not black hat at all then and Google will never tale your stars away.

    I’d say that’s worth it for an hours work.

    Reply

  4. Avatar
    July 09, 2013

    Nice! I’ll have to be using this in the future on some of my eCommerce based projects, should add some great authority!

    Reply

  5. Avatar
    July 12, 2013

    I did it to one of my URL and my SERP is from 12 to nowhere
    don’t know if it is related to the FAKE STARs scripts…
    I am asking for help in BHW…but no one experienced this seems..

    Reply

  6. Avatar
    August 08, 2013

    This will not harm your rankings but will get you a “rich snippet” penalty. Google will manually remove these faked reviews. Did some testing with this 1,5 year ago: http://www.stateofsearch.com/review-snippets-in-google-what-about-the-current-situation/

    Reply

  7. Avatar
    August 29, 2013

    After all, does it matter to have such stars? Does it help on SERP rankings?

    Reply

  8. Avatar
    August 29, 2013

    plz tell me tht method how to hack facebook id

    Reply

  9. Avatar
    September 14, 2013

    How to actually do it in WP? I tried to place the snippet in footer.php but it didn’t show any rating stars for my keyword. Thanks.

    Reply

  10. Avatar
    February 27, 2014

    Does this still work without penalty from Google as far as you know? Looks very tempting.

    Reply

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