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This is a neat little trick which will almost definitely boost click-through rates from Google SERPS. I’m not sure how long this will last but it is certainly something I’ve started using so hop on while you can. I recommend using this very sales focussed sites and ecommerce sites.
I tested this trick recently and found it to work extremely well.
Basically all you need to do is add a snippet of code to the footer of the pages on your site that you’d like the review stars to display for. Remember, it will only work for the pages of your site being displayed in Google. So first take a look at the search results for your target keyword and find the page of your site which is being displayed, then place the code in this page. RankRanger can show you which of your inner pages are displayed in Google for your target keywords.
You could also place it on every page but it doesn’t look very good when every page has the same rating.
<div itemscope itemtype="http://schema.org/Product"> <span itemprop="name">Revitol</span> <div itemprop="aggregateRating" itemscope itemtype="http://schema.org/AggregateRating"> Rated <span itemprop="ratingValue">4.2</span>/5 based on <span itemprop="reviewCount">62</span> reviews </div>
As you can see in the screenshot below it works, and CTR is definitely up.
I’m not as clued up on the recent display changes you can make in Google but CTR is extremely important in order to squeeze out every sale, especially when using the 301 churn and burn redirect technique. Let me know how you do with this.